The epicenter of Ozarks hospitality, Branson extends world-renowned charm, fun, and excitement, to over 10 million visitors per year, with live shows, family-friendly attractions, and unparalleled natural beauty. A rich history as an entertainment hub, ensures residents and visitors always have access to a great time.
As of 2026 the population of Branson is 13,796. The population is expected to grow to 14,142 by 2031 - a growth rate of 0.50%.
The median age of Branson residents is 45.
The diversity index of Branson is 46.3, meaning that there is a 46% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.
The average household income in Branson is $84,279 and projected to be $92,894 in 2031. Per capita income is $38,684, projected to be $42,561 in 2031. 3.6% of households – 497 – have an income of $200,000 or higher. Average net worth is $825,837 and the average disposable income is $64,568.
There are 9,207 housing units in Branson; 2,921 are owner-occupied, 3,398 are rented, and 2,888 are vacant. The average home value is $322,406, with 1,319 homes built in 2010 or later, and 92 built in 1939 or earlier.
There are 1,704 businesses in Branson, employing 38,645 workers and pulling from a labor force of 5,713 age 16 and above. 614 workers commute into Branson from outside the county or state. Key industries for the area include:
4,959 residents both live and work in/around Branson. The average travel time is 17.5 minutes. 4.7% people have a commute of less than 5 minutes while 0.32% commute 90 minutes or more each way. Of commuters, 3,839 drive alone, 1,021 carpool, and 1 take public transportation. 364 use other modes of transport such as motorcycle, bicycle, walking, etc. 466 residents work from home.
3,138 members of the workforce hold a high school diploma or GED. 780 have associates degrees, 2,121 have bachelor’s degrees, and 1,075 hold a graduate or professional degree.
Source: ESRI, 2026-09-09
Taney County Partnership (MO)
4100 Gretna Road
Branson MO 65616
417-334-4084
1-800-263-6056
madkins@taneycountypartnership.com
